La Différence

Vivre la Différence! Air France and Accor joined forces to generate buzz in the U.S. market about a new luxury service.

La Différence


Increase Facebook fans for both Accor Hotels and Air France in U.S. markets and stimulate interest in new upscale joint programs, expand e-newsletter databases, improve traffic to both partner digital domains.


A Facebook app was designed where players were invited to spot subtle differences between a series of two otherwise identical photos. Complete the series, and get entered in a sweepstakes to win a trip.

The Results

  • 16 days
    Campaign Duration
  • 221,532
    Total sweepstakes entries
  • 39,424
    Unique user sign up sessions
  • 485 days, 21 hours
    Total time spent with the brands in app
  • 4,618,819
    Total campaign reach
  • 22,039,323
    Total impressions

View Project

La Différence