Swiss Myths

Switzerland Tourism was looking for a way to promote off-season business. We gave them a 360 degree view not to be Myth-ed!


Everyone thinks of Switzerland and snow-covered mountains. We wanted to inspire tourists to visit Switzerland in the summer months by portraying the beauty and generating excitement for the country in every season! We also wanted to integrate the idea with an existing campaign theme, ‘Views. Swiss made.’


  • Developed a 360º digital campaign entitled “Swiss Myths” that included a series of five humorous webisodes, each several minutes long, and a 30-second trailer.
  • Produced videos that attacked the misconceptions head-on, while showing the wonderfully real alternatives.
  • Designed a dedicated microsite where viewers could view all the videos, enter the sweepstakes, enjoy iconic photos, learn more about our five partners and plan a trip.
  • Promoted the campaign using a variety of online video formats, channels and platforms, including rich media banners and interactive in-stream.

The Results

  • 116,013
    Total YouTube views
  • 22,446
    Total site visitors
  • 20,853
    Unique visitors
  • 54,259
  • 58 Days, 18 hours
    Total time spent on site
  • 3.5 minutes
    Average time per visit
  • 9,108
    Total Sweepstake entries*
  • *Up to 5 entries per e-mail

View Project

Swiss Myths