Switzerland Road or Rail

Switzerland Tourism was looking to promote two different modes of transportation to explore the Grand Tour of Switzerland.
We put travelers in the driver’s seat to take a quiz and find out if they are better suited to travel by train or car.

Switzerland Road or Rail

THE GOAL

  • Drive sweepstakes entry through a series of questions pertaining to their ideal vacation and travel preferences.

 THE SOLUTION

  • Developed a strategic media plan reaching frequent affluent travelers via targeted ad networks, programmatic buying, and Facebook.
  • Creative direction was influenced by media strategy. To drive user engagement we used various high impact rich media banners/images with interactive elements.

The Results

  • 6
    Weeks
  • 41,293
    Entries
  • 8,762,564
    Impressions
  • 76,605
    Clicks
  • 0.87%
    Click-Through Rate
  • 1,831
    Facebook Comments
  • 2,434
    Facebook Post Shares
  • +1,810
    Facebook Page Likes

View Project

Switzerland Road or Rail